The debut launch of Airtime was an exciting one with grand fanfare and celebrities. The product was straight-forward with interactive video chat and social integrations, making the customized experience unique for each individual.Despite the aforementioned, it didn’t exactly take off, nor was it widely picked-up by early adopters. After some internal discussion, head-scratching and a hint speculation, it’s been concluded that Airtime was either a little too late or even a little too early.I believe casual video conferencing outside of the corporate environment is currently (as of this article post date) has a hard time being adopted. Looking at the newly announced Apple FaceTime feature for their iPhone’s will be an interesting case-study for usage.It might be useful for event-centric media gathering but others that I’ve talked with find video calls just downright intrusive. That is unless their hair, makeup, scenery and lighting is all in order. I think over time video can become the new norm of group or personal communication when others are at a distance, we just aren’t there yet.
Going forward, the team will transition to key operational roles and head back to the drawing-board. Perhaps with some refinement and use of the trusty back-burner, Airtime will relaunch in the future when the timing is right. Until then, I leave you with fond memories of behind-the-scenes.
According to an article in FastCompany, “Why Most Venture Backed Companies Fail,” 75 percent of venture-backed startups fail. … In a study by Statistic Brain, Startup Business Failure-Rate by Industry, the failure rate of all U.S. companies after five years was over 50 percent, and over 70 percent after 10 years.